Open letter from Yeba - A new beginning
Sep 16, 2017
- Posted at Sep 16, 2017
- in Uncategories
This is the first letter I am writing since the beginning of this incredible journey I started with you two years ago.
How do you put into words something that you’ve been working on for so long? All those moments of joy and frustration, those long nights, and then finally receiving the first orders, getting to know you better, seeing you smiling, listening to your valuable insights and reading your little comments helped me and the brand grow every day.
Because I couldn’t find a workbag that was both elegant and practical, I decided to launch YEBA, the first “stylish executive handbag brand” for women.
From the very beginning, I was obsessed with one thing, creating a contemporary brand that would be and feel different. I wanted our bags to be the reflection of today’s women’s confidence and drive, and make you feel powerful and relevant as a professional woman and in every situation.
Also, it was so important for me to come up with a clear signature brand where fashion meets functionality and to offer luxury-looking handbags and accessories, in the finest materials at an entry price point.
I truly believe high quality and beautiful design should be attainable for all women. But as much as I wanted my bags to be an affordable luxury, I realised the business model was not sustainable if I kept working with stores.
It was time to change something. And of course, it was impossible for me to make any trade-offs on quality. So I took the decision to set the brand free and go direct-to-customer.
As from now on, our bags will be exclusively available at our e-shop and through platforms we collaborate with that allow us to guarantee that quality at a fair price we now apply.
Yes, it feels like a new beginning! The journey continues and starts again, but this time only between you and me. I hope you enjoy getting to know us better and follow YEBA as much as I’m excited to share all this with you, and that it brings a smile to your face or inspires you.
Visit our website now to discover the new prices in line with our new philosophy.
For all those who have been following and supporting us from the first days, I wanted to offer more:
Subscribe to our NEWSLETTER a promotion code for 10% discount on the new prices.
(Valid from Sept 17th at 10am - till Sept 22nd)
The time has come to get your hands on this beautiful executive essential on your wish list for too long. Be ready, this is valid on a limited stock only!
Sending you so much positive energy and thoughts for this new work season